Pharmaceutical technology innovation led to new growth Pien Tze Huang. Pien Tze Huang is from the 1555 national treasures Jiajing secret court-name drugs,cast bronze the three countries is still one of top-secret formula.
How to have a nearly 500-year history of the Pien Tze Huang, "old dog new", showing more vitality? This is Pingzhong Ming has been thought. In recent years he has been committed to promoting the pace of technological innovation.
"Innovation is the survival and development of the basic points", around the technological innovation and management innovation,bronze bushing medicine, chairman of Ping Zhongming Pien Tze Huang to lead the company out of a new road development.
Old dog new scientific and technological innovation.
Pharmaceutical technology innovation led to new growth Pien Tze Huang. Pien Tze Huang is from the 1555 national treasures Jiajing secret court-name drugs,dry bushing the three countries is still one of top-secret formula. How to have a nearly 500-year history of the Pien Tze Huang, "old dog new", showing more vitality? This is Pingzhong Ming has been thought. In recent years he has been committed to promoting the pace of technological innovation.
plain bearing Pien Tze Huang by the Hong Kong Government Innovation and Technology Fund to support the Chinese University of Hong Kong carried out the liver and treatment of hepatitis, positive progress has been made, research in the world-renowned medical journal, the Western medical profession of traditional Chinese Zhong Chengyao of great concern.sleeve bushing China National 863 plan as anti-cancer research has made significant progress Pien Tze Huang, Pien Tze Huang wide range of applications of this in civil once again confirms the scientific, clinical application volume continues to increase. Currently, the treatment of ischemic stroke Pien Tze Huang, anti-aging research has been included in major national scientific and technological support programs and subsidized by the Ministry of Science.
Pien Tze Huang medicine in research and development of generic drugs has also made progress in three years,DU bushing won approval of new products in over 10 countries, 8 countries and also to declare the patent, an international patent. Innovative technology and pharmaceutical equipment, also achieved positive results, completed the pills, bushing capsules transformation of the production line to improve production efficiency, the yield of finished products improved, more stable quality. Especially effective when compared with the pure western medicine - the treatment of type Ⅱ diabetes the sugar level drug capsule new drug approvals received in 2008 and put into production, the project also included major projects in Fujian Province and the National Torch Technology plans to become another new growth business development.
Pien Tze Huang on the raw material of innovation for this national treasure forever following the name of the drug development is very important.brass bushing Musk is a national level to protect animals, a very limited number, do not solve the problem of musk materials, Pien Tze Huang products would be difficult to survive, let alone sustainable development. To this end, companies take the initiative to take the "artificial raising musk deer, living in Hong taken" the road. Pien Tze Huang medicine joint research institutes, put a lot of money and scientific research, in Aba in 2007 to invest in raising musk base to carry out a number of research projects, Mould guide plate the project was also included in the national science and technology support programs. South of the Qinling Mountains in Shaanxi this year also open up new base in support musk deer, musk deer in the industry to provide for their foundation, nearly 400 in China will also find a legal musk proprietary sources. These technological innovation initiatives to improve the company's overall level of scientific research, medicine Pien Tze Huang Rong-out in 2008 the national high-tech enterprises.
Pharmaceutical management innovation to help take off.
Enterprise management and brand management innovation is the Pien Tze Huang medicine to take off. plasic bushing Ping Zhongming two-pronged approach, on the one hand to implement the economic responsibility system workshop to production quotas to quota, other posts, effective evaluation mechanism to mobilize the enthusiasm of the staff; the other hand, the implementation of departmental quality assessment system, the responsibility classification refinement, thereby greatly increasing the efficiency of management by objectives In recent years, enterprises in the case of production workers did not increase the yield and quality to achieve a substantial increase in the benefits, and revitalize state-owned machine.
Brand is the most important intangible asset, brand management can effectively enhance the market value of the product. Ping Zhongming brand management and building innovative ideas to brand building Pien Tze Huang specific, vivid, and promote Pien Tze Huang brand reputation, visibility has been increasing. In recent years, launched the "Pien Tze Huang National Intangible Cultural Heritage" declaration, showing the name drug Pien Tze Huang David unique cultural charm.
The new "Pien Tze Huang Chinese Heritage Museum" has been receiving visitors at home and abroad to promote the Chinese culture, communication, product promotion and tourism marketing Pien Tze Huang. Established "Pien Tze Huang Chinese Industrial Park," a vivid display of Pien Tze Huang's history, culture, is listed as the provincial industrial tourism demonstration sites and Zhangzhou City in Fujian Province to become the pharmaceutical industry's first industrial tourism demonstration sites. Use of medical journals and academic conference platform to carry out the research progress and effectiveness of advocacy Pien Tze Huang greatly enhanced medical experts on the recognition of this national treasure-name drugs, clinical applications continue to increase. Pien Tze Huang to carry out advocacy work to promote the Internet, both to avoid the aging of Pien Tze Huang consumers, but also digging a new young consumer groups. Pien Tze Huang innovative brand building brand building to a more vivid, and the Pien Tze Huang always hot with society and industry, so that Pien Tze Huang sustained attention by the public, polished piece of old Chinese flagship Pien Tze Huang, Pien Tze Huang to promote the marketing work. In 2007 the "Second China twenty strong brand value old list", Pien Tze Huang among them, Fujian Province is the only selected brands.
Technology and management innovation has brought the development of enterprises, under the leadership of the Ping Zhongming, Pien Tze Huang pharmaceutical companies to achieve business performance year after year, in 2008 the company completed sales of 6.5 billion, an increase of 10.2%, net profit after tax 1.4 billion, an increase of 48%. Pien Tze Huang Pharmaceutical reelection five consecutive provincial civilized units, 300 Fujian strong rent tax, the realization of economic, social double harvest.
Ping Zhongming its people.
March 2001 to August 2006, Feng Zhongming as Longxi Bearing (Group) Co., Ltd. General Manager; since August 2006, he served as Group Chairman Zhangzhou Pien Tze Huang, a senior economist. China Bearing Industry has been the second best entrepreneurs, Zhangzhou City, the honorary title of Outstanding Entrepreneur of the fifth, eleventh outstanding entrepreneurs in Fujian Province, Fujian Province, the second outstanding contribution to entrepreneurs.
Ping Zhongming Co. served as General Manager of Fujian Long-axis, using the unique "double effect" management style, Long axis brisk pace to achieve leapfrog development. August 2006, Feng Zhongming in municipal government decision-making under the pharmaceutical companies took over as chairman of the Pien Tze Huang, then, has capital, brand-name drugs Pien Tze Huang national treasure how pharmaceutical companies to achieve leapfrog development?
Ping Zhongming said that there is raw material for the core product Pien Tze Huang, natural musk of confusion, because the natural musk is the protection of endangered species, restrictions on the use of medicines. That according to the situation he was, (inventory available) useful life are numbered, how sustainable development, this is a big confusion. Depletion of natural musk David-name drugs for pharmaceutical companies, Pien Tze Huang means "bricks without straw." Difficulties in the face of shortage of raw materials, Pingzhong Ming led the team to dauntless reform and innovation, out of a manmade deer, living in Hong replace the previous field to take hunting industry, the scale of the development.
In 2007, Pien Tze Huang in Aba established the first domesticated deer farm, 08 Baoji City in Shaanxi Fengxian domesticated deer built a second field, have made the State Forestry Administration issued an animal feeding Chung card, according to Aba Prefecture since 2007, the development of construction field, have doubled this year, stock levels from 200 to 500 long long development, and this development momentum every year the number of 20% -30% growth in the development of livestock on hand. Ping Zhongming that the development of enterprises, research and innovation essential, and in the technical transformation investment, while business for 30 years has even cosmetics as a new profit growth point to nurture.
In 2009, Pien Tze Huang began developing the series into the market called the National Secretariat of Pien Tze Huang skin whitening products, the market welcomed and popular favor, and this year the national essence and national colors into two series, the two series of investment expected this year may grow tens of millions in sales. The field of cosmetics in 2010 as a new start of the second year, the economies of scale enterprise development is also planned. Ping Zhongming said the first phase investment is 15 million, they sign a piece of Longhai nine of 70 acres of lake land, has commenced in July, and began the construction of foundations in the plant, ready to put 3 million square meters of the delivery room, you can build for the the size of the output value of 10 billion cosmetics, toothpaste production line. Next year, the year after, we would like to use for 3-5 years sales and production scale to achieve the same scale manufacturing of proprietary Chinese medicines.