Recently, Dongguan TR Bearing Co., Ltd. (hereinafter referred to as Dongguan TR Bearing) chairman Zhang Shuncheng almost at the same time a good one received two bad news. The good news is that companies "TR and graphics" trademark was recognized as China Well-known trademarks; bad news is, Dongguan TR Bearing the trademark in the United States by domestic enterprises registered, DU bushing and finally have to pay to "buy back" back.
In recent years,Mould guide plate as more and more enterprises in Dongguan with its own brand marketing overseas, Dongguan enterprises were registered trademark of the overseas phenomenon more and more. How to prevent their trademark has been registered by hard returns? Worked hard for twenty years in the overseas market of Dongguan TR Bearing gradually accumulated and summed up the two bills: one in every country have set up a merchandising exclusive agent;plasic bushing the second is to open up new markets in parallel with the trademark registration.
Event
Trademark was registered in overseas frequently
brass bushing Zhang Shuncheng and his Dongguan TR Bearing, has worked hard in overseas markets 20 years. 20 years, Zhang Shuncheng one does not worry about the order,plain bearing and second, do not worry about payment, the most worried about is hard founded trademark is registered.
Still in the 1980s, and the "sea" of Dongguan TR Bearing has suffered a trademark registered by the event. In 1987, when Zhang Shuncheng hopefully made a few containers across the oceans of the United States, was told that the product can not be sold because the market already has a "TR" in the sale of products bearing the trademark.
This scene suddenly as it came to the first to enter the overseas market, Zhang Shuncheng blow. Clearly their own trademark, why would it be to someone else? Zhang Shuncheng baffled. Later was learned, registered trademarks of their business is not someone else, but the other companies in Guangdong.
Ten years later, after several negotiations and consultations, Zhang Shuncheng finally from the hands of companies will buy back its own trademark.
This is just Zhangshun Cheng has suffered a corporate trademark is registered. With his fellow corporate trademark, "Crash," compared to Zhang Shuncheng encounter more overseas business, and even has a business relationship and their own customers.
In the late 1990s, Dongguan TR Bearing began to enter the European market. But let Zhangshun Cheng did not think that his "TR" mark even in eight European countries were registered, almost all of Europe was sealed. After the investigation to understand, registered trademarks of other than their own business, but one of his old customers.
"Our customers know the brand of powerful, so while we do not pay attention, his first to register a trademark." Zhang Shuncheng that when domestic enterprises in the increasingly competitive overseas markets, when is the registered trademark of overseas companies the most dangerous moment .
20 years, Zhang Shuncheng remember their own business was overseas registered trademark of how many times. But it is repeatedly being registered before the draw of the Dongguan TR Bearing awareness of trademark protection. Today, Dongguan TR Bearing each open up a new market, will think of the first four or five thousand dollars to spend a registered trademark.