A car bearing up to ten billion yuan market scale
The rapid development of automobile industry, automotive bearing market demand led to continued to surge. In this context, matching the amount bushing of China's bearing industry also reached a record high. "A car takes about 50 sets of bearings, is a huge market." En China Bearing sleeve bushing Industry Association, said.
"Currently, many industries demand for a larger bearing, in which the maximum amount of the automotive industry. Automotive dry bushing transmissions, engines, axles and other key bearing assembly to be used, although bearing a small car parts, but with the reliability of the vehicle , bronze bushing safety and comfort are closely related. "ZWZ chairman and general manager, said Wang Lu Shun. It is understood that the bearing is the basis of automotive transmission, known as "joint automotive industry," said, will ultimately bearing rotating parts are involved.
Two of China's bearing an international competition in the market has been gradually
Chinese consumer demand for vehicles to attract more and more high global automotive manufacturers new models into the domestic market, cast bronze the domestic parts industry,brass bushing auto industry, product and R & D requirements to a considerable height. This led directly to the field of auto parts is a huge market with advanced technologies and products of multinational companies account for bearing. At the same time, the world bearing the key auto plain bearing parts manufacturers with high-precision bearings (mainly for engines, transmissions, wheels) production technology, the actively building production system in China is also owned by independent subsidiaries, mergers and restructuring achieve their own career in China, etc., plasic bushing a monopoly on high-end market. The world's leading multinational companies such as SKF bearings, Schaeffler, Timken, NSK, JTEKT and so on are joint ventures or wholly-owned factories in China, domestic competition, international competition became the main characteristics of the bearing.
Meanwhile,Mould guide plate demand in foreign markets, driven by the domestic parts industry enterprises through network platform car bearing a large number of export products. According DU bushing to the well-known auto parts e-commerce platform - K-car network statistics, January 2010-June, net exports by the K-car bearings frequency reached 295, and showed a clear upward trend.
Three independent innovation and expansion of client resources in two ways to win the competition
According to statistics, 75.2% of the local bearing supplier focused on development and international aftermarket sales, 21.3 percent of enterprises are mainly to provide services for the domestic commercial vehicle, while only 13.5% of companies made it clear that the global car OEM supplier . The face of the bearing supplier of domestic and cross-bearing status of supply manufacturer aggressive posture, bearing our own brand manufacturers to grasp the situation in the domestic car market Huo, open the domestic market outlets become local suppliers to think and explore a major problem.
2010 held recently in its most competitive suppliers hundred parts business activities of the initial evaluation and selection process of re-evaluation, through the bearings and other materials common pieces of enterprise class application analysis and found that competition in the selection of the clear advantages of the enterprises Most of the business process has its own unique secret of winning. Among them, the bearing industry leading enterprises for the development of local enterprises made the following suggestions:
First, the domestic bearing business should adhere to independent innovation, promote the path of introducing, absorption, digestion and re-innovation on the road. Through joint learning advanced technology will help China's bearing industry to grow stronger. To improve the quality of products, or be willing to retreat in the low-end market, no longer separate the pursuit of production capacity, but to step up in technological innovation, technological progress and changes in industry efforts on economic growth.
Secondly, bearing its own brand through a variety of companies to be good and effective marketing channels to expand the company's customer resources, diversified its customer base. Before the main vehicle for supporting commercial products bearing the company to actively supporting the field into the car, the domestic OEMs through a variety of ways to attract attention. At the same time, bearing companies need to analyze their own competitive advantage, based on little more patience to come in contact with potential customers to understand their real needs.